ASUS announced that the company has launched its first wearable device, dubbed ZenWatch, in the US market through both online and offline channels such as Best Buy and Google Play, with a price tag of US$199, reported Commercial Times on November 10. ZenWatch runs on Android Wear OS and is the first such device that is approved by Google to pack with OEM-customized UI and applications. Following the US market, ZenWatch will also be available in Asia, beginning from Japan and Taiwan. The company aims to ship over 300,000 units of ZenWatch in the first year.